Windrose Stanback
April 16, 2013
SUPERFLEX- “GUARANA POWER”
VS.
APOLONIJA SUSTERSIC- “BONNEVOIE? JUICE BAR”
SUPERFLEX
“GUARANA POWER”
2004
Pg. 226
ABOUT:
Danish group SUPERFLEX worked with local Brazilian farmers
of the guarana berry to create, market, and commercially sell a energy drink
after major corporations formed a monopoly and drove prices of the berry down,
hurting the farmers financially.
APOLONIJA SUSTERSIC
“BONNEVOIE? JUICE BAR”
1998
Pg. 228
ABOUT:
Artist APOLONIJA SUSTERSIC creates a functioning juice bar
in a Luxembourg exhibition venue that was previously a fruit and vegetable
stand. Apolonija was attempting to make a statement on the importance of respecting
historical architecture’s past, and drawing attention to it’s future as a
repurposed art space. The artist transformed the space into a café/ juice bar,
where people could relax and drink fresh orange juice.
SIMILARITIES/DIFFERENCES
SIMILARITIES:
-Both artists create a beverage to be consumed and enjoyed.
-Both artists are creating a project outside of their native
country.
-Both artists are creating work to draw attention to a
social issue.
DIFFERENCES:
-SUPERFLEX is an artist group, consisting of multiple
members, APOLONIJA SUSTERSIC is an individual artist.
-SUPERFLEX is marketing their product commercially to
financially benefit the farmers they are working with, APOLONIJA SUSTERSIC’S
work is less concerned with monetary outcomes and more so with nostalgia.
-SUPERFLEX deals with issues of copyrights, trademarks and
branding, while APOLONIJA SUSTERSIC deals more with fine art, architecture and
creating a space.
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